Aldi UK has taken a major step in tackling period poverty by becoming the first UK supermarket to provide free period products in both colleague and customer toilets — without the need for a loyalty scheme or codeword.

With research showing that 2.8 million people in the UK struggle to afford essential period products, Aldi’s new initiative, announced this week, aims to ensure no one is forced to go without. Alongside this move, the retailer has pledged to donate one million period products to those in need through a partnership with the charity Bloody Good Period, which campaigns to end period poverty.

Aldi has also teamed up with broadcaster and Bloody Good Period ambassador Clara Amfo to raise awareness of the issue and encourage open conversations about menstrual health.

“Access to period products should never be a privilege,” said Richard Thornton, Communications Director at Aldi UK. “By making them freely available in our stores and supporting Bloody Good Period, we hope to make a real difference to those facing period poverty across the UK.”

This initiative builds on Aldi’s ongoing efforts to support communities, including its donation of surplus food to charities and partnerships tackling hunger and hygiene poverty.

Watch our interview with Rachel Grocott, CEO of menstrual equity charity Bloody Good Period.

Period poverty, defined as the inability to access sanitary products due to financial constraints, affects a substantial portion of the UK population. Recent data indicates that one in five individuals who menstruate are struggling to afford period products. This issue has been exacerbated by the rising cost of living, leading to a 75% increase in the number of people experiencing period poverty from 2022.

The implications of period poverty extend beyond the lack of access to menstrual products. It can hinder participation in education, work, and social activities, affecting overall wellbeing. Many individuals cope by using makeshift materials, such as toilet paper or sponges.

How can you help?

Ending period poverty requires collective action. Here’s how you can make a difference:

  • Support charities: Donate to organisations like Bloody Good Period, The Hygiene Bank, or local food banks that provide menstrual products to those in need.
  • Start the conversation: Talking openly about periods helps to break taboos and normalise the conversation around menstrual health.
  • Advocate for change: Support policies and initiatives that ensure free period products in schools, workplaces, and public spaces.
  • Get involved locally: Check if your local community centre, food bank, or shelter is accepting period product donations and contribute where possible.

For more information about the Aldi initiative, see their website.