It is estimated that allergies affect the lives of up to 41 million people in the UK, with the World Health Organisation describing allergic disease as a ‘modern epidemic*. Anaphylaxis is a serious whole-body allergic reaction, which requires an immediate emergency response. It occurs when the body’s immune system wrongly identifies an allergen, such as food, drugs or venom, as a threat.

To mark Anaphylaxis Awareness Week in October, a campaign to empower people with the knowledge and confidence to safely manage serious allergies, ITN Business and Anaphylaxis UK have partnered to produce Allergy Aware, a digital news-style programme. ​

This collaboration aims to shed light on various aspects of allergy management while showcasing organisations making significant contributions to the field. Alongside vital information on allergies, anaphylaxis, and prevention strategies, the programme will spotlight the invaluable work of organisations like Anaphylaxis UK and Allergy UK and others all dedicated to supporting individuals and families affected by allergies.​

Presented by Sharon Thomas, Allergy Aware will delve into treatment and prevention methods, including medication management, allergen avoidance strategies, and emergency response protocols. Additionally, it will explore innovative allergy therapies and personalised medicine, as well as how technology improves accessibility and efficiency in allergy care. ​

Through interviews and editorial features, the programme will provide insight into the initiatives and supportive resources offered by these organisations, empowering people to navigate allergies with confidence and resilience.​

Allergy Aware will launch on a dedicated page on the ITN Business Hub on 1st October 2024 in recognition of Anaphylaxis Awareness week, 1st – 7th October.

There are commercial opportunities for leading organisations to be featured in the programme and spearhead their own news item. If your organisation wants to share what you stand for and be part of this important conversation about allergies, please contact ITN Business’ Head of Healthcare Programming, Georgia Gerstein.

 

*Source: https://www.allergyuk.org/about-allergy/