Since its inception in 1970, Earth Day — which is celebrated on the 22nd of April each year — has grown into a global movement, uniting individuals, communities, and businesses in a collective effort to address the most urgent environmental challenges of today.

Its significance goes beyond just a single day of commemoration; Earth Day symbolises an ongoing commitment to environmental stewardship, the adoption of sustainable practises, and the pursuit of innovative solutions to safeguard our natural world.

This year, the theme for Earth Day is ‘Planet vs Plastics‘, where campaigners are calling for a 60% reduction in the production of plastics by 2040. Between 23-29 April, governments, NGOs and business leaders will convene in Canada’s capital, Ottawa, to continue negotiating the terms of the United Nations Global Plastic Treaty.

TACKLING PLASTIC POLLUTION: Innovative new technology is set to revolutionise plastic recycling. Read more.

It’s thought around a billion people take part in Earth Day each year, whether through small projects like tree-planting or litter picking, joining environmental initiatives, or participating in campaigns and protests about climate change.

Businesses all around the world also participate; many of which are devoted squarely to tackling the climate change crisis and addressing the biggest global sustainability challenges of our times.

Highlighting groundbreaking solutions in sustainability

This Earth Day, we’re highlighting some of the incredible innovations and initiatives around sustainability that have been showcased in many of our recent programmes.

From our ‘Sustainable Solutions Towards Net Zero’ programme launch at COP28, to our Cities of the Future programme and podcast, to our partner films on renewable energy, wind farms, electric vehicle charging, and sustainable biopesticides, we amplify the groundbreaking solutions businesses are embracing to drive change and accelerate the net zero transition.

Our work around the COPs (UN’s Conference of the Parties)

For COP26, in 2021, we produced ‘Our Collective Voices’ – an inspiring film with heartfelt messages from the next generation, urging policy makers and governments to do more. The film was voiced by school children and brought to life through the concept that ‘our collective voices are louder’.  


COP27, 2022:  For COP27, our ‘Step Up and Deliver’ campaign showcased global organisations taking the lead. We featured thought leadership interviews, real work in action and personal stories demonstrating the commitment organisations are making on a global scale to support a sustainable future.​​

COP28, 2023:  Recognising the critical role that businesses play in achieving environmental sustainability, ITN Business launched Sustainable Solutions towards Net Zero in 2023, a news-style programme showcasing the latest innovations in the journey towards a sustainable future. The programme had a special screening in the REA Pavilion of the Blue Zone at COP28 in November.

School children on a trip at the Living Rainforest in Berkshire.
The programme showcased the work of The Trust for Sustainable Living, a global charity working to bridge the sustainability learning gap, at the Living Rainforest Centre in Berkshire.

Amplifying voices across sectors

Unlocking Value: Lightsource bp

As part of our 2023 programme, Unlocking Value, we showcased the work of Lightsource bp, a solar business helping to meet the demand for more affordable, sustainable, and reliable energy sources. The company finances, develops and maintains utility-scale solar power assets globally, while identifying further opportunities to maximise renewable energy production.

[This film is produced by the ITN Business commercial team and is not created by ITN news staff journalists.]

Investing for Change: Our Global Impact – Eden Research

Eden Research produces sustainable biopesticides and plastic-free encapsulation technology for use in global crop protection, animal health and consumer product industries. As part of our programme Investing for Change: Our Global Impact, Eden’s CEO, Sean Smith, spoke with presenter Sharon Thomas to discuss their latest developments in natural chemistry biopesticides and seed treatments.

Watch the film [This film is produced by the ITN Business commercial team and is not created by ITN news staff journalists.]

Sustainability in sport: Populous

As part of our Sustainable Solutions programme, we went behind the scenes of stadiums and arenas to learn about the work of global firm Populous, an architecture company that designs many of these venues. By measuring and tracking the environmental impact of their work, the business is committed to reducing reliance on non-renewable resources to support a cleaner environment and deliver zero carbon projects by 2030.

Other inspiring work featured in this programme included a film for Ripple Energy, an innovative business transforming the energy landscape by offering customers the chance to buy their own share of new wind farms and solar parks; and Vattenfall, a company that captures ‘district heating’ surplus (which would be otherwise wasted) to warm homes and offices across the city of Bristol, as an alternative to fossil fuels.

Our programme Cities of the Future took a close look at organisations working at the heart of decarbonisation efforts within urban areas, businesses and community hubs, including Hull City Council, RSHP, and Planet Mark — a company empowering businesses to drive a positive impact in the climate crisis by embedding sustainability into their everyday operations.

Watch the film on Planet Mark’s work on 22 Bishopsgate in London.

[This film is produced by the ITN Business commercial team and is not created by ITN news staff journalists.]

Our renewable energy programme for 2024

Approximately 15% of the world’s primary energy is now sourced from renewable technologies such as sunlight, wind, wood residues, water, and geothermal heat. But more is needed to be done to bring energy-related CO2 emissions to net zero by 2050.

Power Shift: The Renewable Energy Revolution is an upcoming programme for 2024 that will showcase businesses and organisations working at the heart of renewables, driving positive action towards our net zero goals.

The programme launches on the first day of the 2024 UN Climate Change Conference (Cop29) on 11 November, and will explore how technology is making a difference in the sector.

There are commercial opportunities for leading organisations to be featured in the programme and spearhead their own news item. If your organisation wants to share what you stand for and be part of this important conversation, please contact ITN Business Programming Director Rams Bdesha or Programming Director Tamsin Luck.