Launching on World Sight Day, October 10th 2024, ITN Business is producing a news-style programme, ‘Global Action for Eye Health’, aiming to amplify awareness and drive action towards improved eye health worldwide.

The programme will explore innovations in vision care, initiatives ensuring accessibility and inclusivity and address disparities in eye care access to promote vision health equity. Additionally, the programme will aim to emphasise the digital transformation in optometry, sustainable practices, professional development, community engagement, and the importance of prioritising eye health for a brighter tomorrow.

Anchored by presenter Sangeeta Kandola, ‘Global Action for Eye Health’ will feature valuable insights from key opinion leaders from The Association of British Dispensing Opticians (ABDO), the professional body for dispensing opticians, focused on advancing the profession in the UK and worldwide; The International Agency for the Prevention of Blindness (IAPB), a global alliance of eye health organisations working for the prevention of blindness and vision impairment; and The Royal National Institute of Blind People (RNIB), a UK charity offering information, support and advice to almost two million people in the UK with sight loss;

 

Global Action for Eye Health’ will be hosted on a bespoke page on the ITN Business content hub, and will be supported by a digital launch, including a marketing campaign and amplification from our thought leaders.

There are commercial opportunities for leading organisations to be featured in the programme and spearhead their own news item. If your organisation wants to be part of this important conversation about the future of eye health, please contact ITN Business’ Head of Healthcare Programming, Georgia Gerstein or Programming Director, James Salver.