Conditions such as osteoarthritis and osteoporosis are often seen as a natural part of the aging process, meaning many people are suffering in silence, unaware that help could be available. Researchers at Keele University are collaborating closely with patients and the NHS to test treatments, improve care and provide better outcomes.
The film is paid for and controlled by Keele University. It is produced by the ITN Business commercial team and is not created by ITN news staff journalists.
Find out more from the Keele University team, and joint health in general, in our programme Joint Health, made in partnership with Versus Arthritis.