When we think of heart and circulatory diseases (H&CD), we often don’t realise that it can affect younger people. However, every week in the UK, twelve families will experience the loss of a loved one under the age of 35 to sudden cardiac death. These deaths are often caused by a genetic heart condition.

This World Heart Day, 29th September 2024, ITN Business and British Heart Foundation are launching In a Heartbeat, a digital campaign hosted by broadcaster and journalist Louise Minchin. The programme will aim to answer questions about heart and circulatory diseases and underscore the urgent need to address their causes.

In a Heartbeat will feature thought leadership alongside case studies, highlighting positive work in action being undertaken by organisations and individuals aiming to combat heart and circulatory diseases. We will look at technical innovations, scientific advancements, lifestyle apps, and the latest developments across the spectrum of heart care.​ Key themes of the programme will include sudden loss and genetics, but also lifestyle and knowing your heart.

A special showcase version of the programme will be featured on British Heart Foundation’s website, with a bespoke page on the ITN Business content hub to host the full programme, which will be promoted across digital channels.

There are commercial opportunities for leading organisations to be featured in the programme and spearhead their own news item. If your organisation wants to share what you stand for and be part of this important conversation about heart health, please contact ITN Business’ Head of Healthcare Programming, Georgia Gerstein and Programming Director Valerie van der Graaf.