Subscriptions permeate nearly every area of our lives, from the way we consume entertainment to paying for basic necessities. With billions around the world signed up for regular payments, the process and user experience needs to be both seamless and flexible.

One of the companies at the forefront of the subscription revolution is Minna Technologies, a business that partners with top-tier banks, FinTechs and subscription businesses, helping them to improve the experience of over 50 million subscribers.

“Essentially we help the consumer manage their subscriptions,” explains Chief Financial and Commercial Officer, Navpreet Singh Randhawa, as part of ITN Business’ Finance: Equity & Inclusion programme. “We’re connecting consumers with subscription businesses that are growing inside the banking channels.”


With the subscription economy already worth $650 billion — and forecast to grow to $1.5 trillion by 2025 — the need for this kind of platform is growing exponentially.

“Nobody likes things to be confusing,” says Navpreet. “So, what we’re doing is [saying], ‘forget everything, just work through your banking app. Most of your spend is there, all your money is there, so manage it from there.'”

“Pay for things you need; for as long as you need it, and when you don’t, just get out of it. When you do again, just get on with it.”

Navpreet Singh Randhawa

Empowering billions to engage in this way requires groundbreaking software — which is why Minna Technologies is working with Aptitude, a company that helps them offer consumers that desired flexibility with managing their subscriptions.

“Aptitude is the brand behind eSuite which is a powerful subscriptions billing and revenue management platform,” explains Charlotte Parker, Revenue Optimisation Consultant at Aptitude Software.

“Minna are very much embedded in the banking side of things, so that then translates to the Aptitude or the eSuite stack because we’re corresponding between the two.” 

Charlotte Parker, Revenue Optimisation Consultant at Aptitude Software

“We are completely proliferated with so many digital subscriptions now that managing all of those is becoming a real headache for consumers. The joy of the combination of Minna and Aptitude is that it not only gives our clients — in terms of the vendors of the subscriptions — tons of flexibility in the way that they engage with their consumers, but it also gives consumers a lot of flexibility as well.”

Minna Technologies is at the forefront of the new era of flexibility in the subscription economy, and their research has helped them learn more about what their consumers want.

“We spoke to over 2,000 consumers in the UK and the US and hundreds of businesses,” says Navpreet. “With the 18 to 44 age group, one in two consumers will actually switch banking application if their bank did not provide subscription management. Overall, if you look at it, [across all ages] it’s one in three. I think that says it all.”


In a growing subscription economy, Minna Technologies’ innovative approach is allowing their clients to offer a wide range of services.

“It’s a really valuable partnership, because utilising the competence; the business model they have, we can provide more innovative solutions to our customers. That is maybe not our core, but that’s what is expected from our customers.”

The team have innovated with Minna Technologies, to enable their consumers to take money that they will have saved when they cancel a subscription, and “with two clicks” use that money to open a savings account where they will then start earning interest.

The success of this feature is serving as the foundation for further innovation.

Learn more: Discover other innovations in FinTech and explore the work being done in the finance sector to create a fairer financial future for all, with our newly launched programme, Finance: Equity & Inclusion.