Energy is fundamental to how we run our daily lives and the way we create and use it is changing rapidly. Approximately 15% of the world’s primary energy is now sourced from renewable technologies such as sunlight, wind, wood residues, water, and geothermal heat. Significantly, global renewable energy capacity grew in 2023 by the fastest pace recorded in the last 20 years, increasing by 50% in 2023 to 510 gigawatts (GW) and creating a real chance of achieving the pledge by governments at Cop28 to triple renewable energy capacity by 2023 (Source: International Energy Agency).
But more is needed to be done to bring energy-related CO2 emissions to net zero by 2050 and achieve a limit in the global temperature rise to 1.5°C. With rising fuel costs and an increasingly fraught climate situation there has never been a more urgent need to maximise alternatives.
Power Shift: The Renewable Energy Revolution is a news-style programme detailing our collective pivot away from fossil fuel reliance towards widespread adoption of renewable energy solutions.
Presented by Lukwesa Burak, the programme will showcase businesses and organisations that are working at the heart of renewables, driving positive action towards our net zero goals. Power Shift: The Renewable Energy Revolution will explore how technology is making a difference in the sector, sharing how improvements in energy storage are creating new opportunities; and demonstrate how creating efficient operational structures and providing the right skills and training to individuals, will enable the infrastructure now in place to be maximised.
The programme will feature engaging reporter-led content, powerful case studies, and insightful thought leadership interviews from organisations such as The Association for Renewable Energy and Clean Technology, the British Hydropower Association, and the Energy Networks Association.
Launching across digital platforms on the first day of the 2024 UN Climate Change Conference (Cop29) on 11th November, the programme will be promoted by an extensive paid and organic digital campaign across social media platforms, alongside a campaign with the New Scientist.
There are commercial opportunities for leading organisations to be featured in the programme and spearhead their own news item. If your organisation wants to share what you stand for and be part of this important conversation, please contact ITN Business Programming Director Rams Bdesha or Programming Director Tamsin Luck.