Our children, in the last few years alone, have grown up amid a global pandemic and a cost-of-living crisis, placing families under pressure. With delays in diagnosis at an all-time high, access to affordable nutritious food limited and mental health on the increase, children’s health needs to become top of the agenda.
To highlight the health and wellbeing of the next generation, and showcase how we can enable them to flourish, we will produce a news style programme, ‘Prioritising Children’s Health.’ Launching early September 2024, in line with children returning to school after the summer break, the programme will explore the solutions aiding children’s health, providing them with the best possible start in life.
‘Prioritising Children’s Health’ will be hosted by award winning TV presenter, and parent, Louise Minchin and will feature organisations who are playing their part in improving the outcomes of children, in this ever-changing world. Launching September 2024, ‘Prioritising Children’s Health’ will combine expert interviews, news items and reporter-led sponsored editorial profiles. The programme will include content from and be promoted by the British Skin Foundation, The Sleep Charity, the Food Foundation, Evelina London and The Lily Foundation, as thought leaders within the industry.
The programme will launch September 2024 and will be supported by an extensive paid and organic digital campaign across social media platforms.
There are commercial opportunities for leading organisations at the forefront of children’s health to be featured in the programme and spearhead their own news item. If your organisation wants to share what you stand for and be part of this important conversation, please contact ITN Business’ Head of Healthcare Programming Georgia Gerstein or Programming Director Jamie Connolly.