It is estimated that allergies affect the lives of up to 41 million people in the UK, with the World Health Organisation describing allergic disease as a ‘modern epidemic’*. Anaphylaxis is a serious whole-body allergic reaction, which requires an immediate emergency response. It occurs when the body’s immune system wrongly identifies an allergen, such as food, drugs or venom, as a threat.

To mark Anaphylaxis Awareness Week in October, Allergy Aware will shed light on various aspects of allergy management while showcasing organisations making significant contributions to the field. Alongside vital information on allergies, anaphylaxis, and prevention strategies, the programme will spotlight the invaluable work of organisations like Anaphylaxis UK and Allergy UK and others all dedicated to supporting individuals and families affected by allergies.​

There are commercial opportunities for leading organisations to be featured in the programme and spearhead their own news item. If your organisation wants to share what you stand for and be part of this important conversation about allergies, please contact ITN Business’ Head of Healthcare Programming, Georgia Gerstein.

*Source: https://www.allergyuk.org/about-allergy/