It is estimated that 43% of adults in the UK currently live with a degree of chronic pain, this is just under 28 million people*. Living with acute and chronic pain can profoundly impact an individual’s physical, emotional, and social well-being. Many of the modern techniques used by medical professionals have helped us to understand and treat pain better, but there is still a lot that needs to be learned. Efforts to improve pain management, support, and treatment options are crucial for enhancing the quality of life for those affected.

Pathways to Pain Management’ is ITN Business; latest in-depth news-style programme exploring how organisations, healthcare professionals and experts in the field are developing cutting-edge technology, innovative solutions and ground-breaking research to help people manage and cope with pain, so people can live fuller lives. Featuring themes including pain tech, innovation and wearables, health inequalities and the social impact pain has on a person’s life.

 

Anchored by reporter and presenter Sangeeta Kandola from ITN’s London studios, the programme aims to explore areas of pain management, from physiotherapy through to medication. The programme will feature reporter-led case study films from organisations at the forefront of the field, showing positive work in action and insights from Editorial Partner industry experts including the British Pain Society, the Chartered Society of Physiotherapy and Pain UK.

Launching October 2024 for Global Day Against Pain, ‘Pathways to Pain Management’ will be hosted on the ITN Business Content Hub and will be supported by a comprehensive audience engagement campaign, including widespread distribution by our Editorial Partners, and paid advertising on LinkedIn and YouTube.

There are commercial opportunities for leading organisations to be featured in the programme and spearhead their own news item. If your organisation would like to be part of this important conversation, please contact ITN Business’ Head of Healthcare Programming, Georgia Gerstein.

*Source: BMJ June 2016.