It is estimated that municipal solid waste generation will grow from 2.1 billion tonnes in 2023 to 3.8 billion tonnes by 2050, with the potential to bring with it rising costs for waste management costing hundreds of billions of dollars*. However, the report outlines that with a circular economy model, where waste generation and economist growth are decoupled by adopting waste avoidance, sustainable business practices and full waste management, could lead to a full net gain of $108.5 billion per year.

This December, ITN Business is partnering with industry thought leaders to produce ‘Redefining Waste’, a news-style programme that will explore the successful collaborations and cutting-edge technologies driving the future of waste management. It will showcase the innovations and positive developments in waste management, both in the UK and across the globe, transforming waste from a problem into a valuable resource.


Presented by journalist and reporter Duncan Golestani, the programme will delve into the latest advancements and best practices, covering diverse themes, including next-gen waste solutions, circular economy integration, advanced waste treatment technologies, and urgent action for waste management.

Redefining Waste will feature thought leadership insights from key organisations including the International Solid Waste Association (ISWA), the National Association of Waste Disposal Officers (NAWDO), with more to join the programme in the coming months.

By showcasing innovative recycling methods, sustainable public-private partnerships, and the latest in waste-to-energy technologies, ‘Redefining Waste‘ will provide a comprehensive overview of how the industry is evolving. Sharing valuable insights into how these efforts are creating a sustainable and efficient waste management ecosystem, ultimately contributing to a cleaner and greener planet.

Redefining Waste’ will be premiered at the Energy from Waste Conference, 3rd – 4th December 2024. It will then be hosted online on a bespoke page on the ITN Business content hub, and will be supported by a digital launch, including a marketing campaign.

There are commercial opportunities for leading organisations to be featured in the programme and spearhead their own news item. If your organisation wants to share what you stand for and be part of this important conversation about waste, please contact ITN Business’ Programming Director, James Salver.

*Source: UNEP & ISWA – Global Waste Management Outlook 2024