The World Travel and Tourism Council (WTTC) serves as a global platform for the travel and tourism industry, uniting business leaders and working closely with governments to highlight the sector’s significance.

With the launch of ITN Business’ new Transformational Travel programme, WTTC President and CEO Julia Simpson shares how the council is leading efforts to integrate sustainable practices across the industry.

Committed to responsible tourism, the WTTC is driving initiatives that not only reduce the environmental impact of travel but also promote economic growth, ensuring a balanced and sustainable future for global tourism.

Explore more industry insights, interviews and initiatives within the world of travel and tourism in our Transformational Travel programme – now live.