Food labelling regulations play a key role in bringing safe products to market, but complying with these regulations is easy to get wrong — the consequences of which could cost someone their life.

Global food regulatory experts, Ashbury, helps protect brands and consumers by making food labelling compliance straightforward.

In this interview for the Food & Drink: Powers our Nation programme, ITN Business talks to Zoe Jordan, Ashbury’s CEO, and Brigid McKevith, the company’s Head of Regulatory Affairs, to discuss the importance of labelling compliance, and whether there is such a thing as too much information.