Skin conditions affect around 60% of people in the UK at some point in their lives with symptoms ranging from mild to life threatening*, but the science of skin is always evolving. From common skin conditions such as acne, eczema or psoriasis, through to rarer ones such as chronic spontaneous urticaria (CSU), awareness, understanding and new treatments starts with the science.

ITN Business and the British Skin Foundation (BSF) have partnered to take an up close and unfiltered look at the developments in dermatology for a news-style programme, ‘The Future of Dermatology: Spotlight on Skin’. In the programme we will explore the stories showcasing the research, the developments and the breakthroughs that can bring about life changing results, physically and psychologically, for people living with skin disease.​

Hosted by presenter Sangeeta Kandola at ITN’s London studio, the digital programme will launch in December 2024 and will explore the following themes:

  • Exploring the science behind skin conditions, looking at the importance of funding scientific research and the benefits it brings. ​
  • Developments in dermatology, showcasing new treatments, medications and approaches to different skin conditions.​
  • Highlighting the discrepancies in dermatology for skin of colour – something textbooks have often overlooked. ​
  • Awareness in less common conditions for a faster diagnosis and / or awareness in the latest developments. ​

‘The Future of Dermatology: Spotlight on Skin’ will be hosted on a bespoke page on the ITN Business content hub, and will be supported by a digital launch, including a paid marketing campaign. ​

There are commercial opportunities for leading organisations to be featured in the programme and spearhead their own news item. If your organisation wants to share what you stand for and be part of this important conversation about dermatology, please contact ITN Business’ Head of Healthcare Programming, Georgia Gerstein or Valerie van der Graaf.

*Source: British Skin Foundation